In a world where financial pressures and customer expectations are ever-increasing, one key to an organization’s success lies in nurturing strong relationships with all its stakeholders. This means more than just attracting talent but also training and retaining it through investing in long-term strategies that prioritize people over profit. Richard Branson put it best when he said “Clients do not come first… Employees come FIRST — if you take care of your employees they will take care of the clients.” Committing ourselves to this ideology is essential for our businesses’ growth as well as creating positive social impact — so let’s make caring cool again!

let’s explore developing a people-focused philosophy and culture as the driving force behind your decision-making and one of the most important KPIs in your business. One that will not only allow you to attract but train and retain people into your organization, people who will be more focused, energized, and passionate about delivering and exceeding your guest’s expectations and turning those random shoppers into loyal repeat guests and ultimately brand ambassadors

Define Your Company’s Values & Culture

The first step towards creating a people-focused philosophy and culture is to define your company’s values. These values should reflect what your company stands for and what it aims to achieve. They should also align with the needs of your employees and customers.

How to Create People Focused Company Values and Mission Statements!

  1. Involve Your Team
  2. Identify Your Core Values
  3. Create Your Mission Statement
  4. Communicate and Live Your Values and Mission Statement

Hire for Cultural Fit

To build a people-focused culture, it’s essential to hire employees who share your company’s values. This means hiring for cultural fit rather than just skills or experience.

First off though It’s essential to be able to attract people to explore the possibility of wanting to join your organization and this starts with designing job adverts that focus on who you are as an organization and what you are offering them as a potential new teammate, it should not be a list of demands and expectations from you. It is also critically important you put your best foot forward and share the best package you can offer including actual salary, benefits, and more importantly career development opportunities available.

During the recruitment process, ask questions that help you determine whether a candidate shares your company’s values.

For example:
  • What motivates you?
  • How do you handle difficult situations?
  • What do you think makes a great team?

By hiring employees who share your company’s values, you’ll create a team that is aligned with your goals and committed to delivering exceptional service, then it is up to you to make sure you provide them the training and tools required to deliver that exceptional guest

Provide Ongoing Training and Development

To keep employees engaged and motivated, it’s essential to not just provide ongoing training and development opportunities but to create a personalized blueprint for their career development with you, One that focuses on rewarding them both financially and in the title as they complete training modules and ultimately exceed your guest’s expectations. This not only helps inspire them to improve their skills but also shows them that you care about their growth.

Foster Open Communication

Open communication is critical in building a people-focused culture. Encourage employees to share their ideas, concerns, and feedback openly without fear of retribution.

Create channels for feedback using messaging apps like Slack or Pumble or regular team meetings where everyone has an opportunity to speak up. Actively listen to what your employees have to say and take action where necessary

Recognize Peoples Achievements

Recognizing employee achievements is an excellent way of showing appreciation for their hard work while motivating them to continue performing at their best.

Create an employee recognition program that rewards outstanding performance regularly. This could be anything from gift cards or bonuses to public recognition at team meetings or events.


Creating a people-focused philosophy and culture takes time and effort but is well worth it in the long run. By engaging existing talent while attracting new talent and building an employee-focused recruitment, onboarding, and development process, you’ll create a team that is committed to delivering exceptional service while driving business success.